With the millions (gasps) of blogs out there – it can be a little unnerving being a blogger right now. I am so happy with my own blog and love what I do, however the one thing that can shake me (a little) at times is just how many bloggers there seems to be out there. Questions that go through my mind are:
How do I get ahead? How do I keep people reading my blog? How do I gain new readers?
Whilst competition can be daunting, it can also be healthy too. It certainly keeps me on my toes; producing better content and photography…I am always learning and challenging myself. Plus it also means that there is so much variety and diversity within blogging, and that literally anything goes!
I see my own blog as a Parenting & Lifestyle blog – along with thousands of other people! So keeping my blog ‘unique’ from the others can be tricky; especially when we are all writing about the same topics. Standing out can be a challenge. However, here is how I try to do it:
Like anything, standing still and resisting change can mean that you get left behind. I therefore always try to keep on top of the blogging industry and ahead as much as possible. For example, going for themes and styles that are on trend. I also try to push myself, creatively, i.e. trying out new posts, photography and styles, to see what works well and what doesn’t. It isn’t always a success but is worth trying new things. Being a ‘blogging pioneer’ can set you apart from the rest.
- HARD WORK
Putting in copious blogging hours can be the hardest test, for most bloggers. As a busy Mum-of-two myself, trying to fit in a blog and freelance writing around the family can be so tricky. But I try to spend as much time as possible on it for it always reaps many benefits when I do.
How often to post?
Sadly there doesn’t seem to be a magic formula for how often to post (believe me I have looked!). Some of the most-read blogs produce 3-4 posts a day, others 3 a week, or even less. There seems to be no ‘one set rule’ for all. I try to produce 1 a day if possible without comprising on the quality too much. But it really is all about how much YOU can fit into YOUR day/week. If you feel as though you are under pressure to mass produce then you will quickly become tired of it and want to give up. Finding your own balance is absolutely the key to keeping it fun.
- SOCIAL MEDIA
One of the main things I have noticed between successful bloggers and those struggling to make an impact in the blogging world is that of self-promotion. It doesn’t seem to come naturally to us British folk does it? Or to most women. We are wired to play things down/be humble. Whilst no one loves a show-off, it is so important to get on social media channels and share your work, throughout different times of the day, to ensure you reach as many people as possible. Otherwise people will simply just not find you.
Probably the most important factor, to stand out from the crowd, is your voice. No body else has it! The way you write, take photographs, your opinions/thoughts – is your own exclusive style. Try to find out and pinpoint exactly what it is, why people like you and then really work on it.
It sounds a little cliché, but you really do have to enjoy the art of writing & creating in order to be a blogger. It can take a lot of hard work for little return in the early stages. I can tell when someone loves his or her own blog – it shines through SO brightly. So make sure you have fun and thoroughly enjoy blogging, because then your readers will absolutely love it too.
Happy blogging x