5 ways to make your blog stand out

5 way

With the millions (gasps) of blogs out there – it can be a little unnerving being a blogger right now. I am so happy with my own blog and love what I do, however the one thing that can shake me (a little) at times is just how many bloggers there seems to be out there. Questions that go through my mind are:

How do I get ahead? How do I keep people reading my blog? How do I gain new readers?

Whilst competition can be daunting, it can also be healthy too. It certainly keeps me on my toes; producing better content and photography…I am always learning and challenging myself. Plus it also means that there is so much variety and diversity within blogging, and that literally anything goes!

I see my own blog as a Parenting & Lifestyle blog – along with thousands of other people! So keeping my blog ‘unique’ from the others can be tricky; especially when we are all writing about the same topics. Standing out can be a challenge. However, here is how I try to do it:


Like anything, standing still and resisting change can mean that you get left behind. I therefore always try to keep on top of the blogging industry and ahead as much as possible. For example, going for themes and styles that are on trend. I also try to push myself, creatively, i.e. trying out new posts, photography and styles, to see what works well and what doesn’t. It isn’t always a success but is worth trying new things. Being a ‘blogging pioneer’ can set you apart from the rest.


Putting in copious blogging hours can be the hardest test, for most bloggers. As a busy Mum-of-two myself, trying to fit in a blog and freelance writing around the family can be so tricky. But I try to spend as much time as possible on it for it always reaps many benefits when I do.

How often to post?

Sadly there doesn’t seem to be a magic formula for how often to post (believe me I have looked!). Some of the most-read blogs produce 3-4 posts a day, others 3 a week, or even less. There seems to be no ‘one set rule’ for all. I try to produce 1 a day if possible without comprising on the quality too much. But it really is all about how much YOU can fit into YOUR day/week. If you feel as though you are under pressure to mass produce then you will quickly become tired of it and want to give up. Finding your own balance is absolutely the key to keeping it fun.


One of the main things I have noticed between successful bloggers and those struggling to make an impact in the blogging world is that of self-promotion. It doesn’t seem to come naturally to us British folk does it? Or to most women. We are wired to play things down/be humble. Whilst no one loves a show-off, it is so important to get on social media channels and share your work, throughout different times of the day, to ensure you reach as many people as possible. Otherwise people will simply just not find you.

  1. VOICE

Probably the most important factor, to stand out from the crowd, is your voice. No body else has it! The way you write, take photographs, your opinions/thoughts – is your own exclusive style. Try to find out and pinpoint exactly what it is, why people like you and then really work on it.



It sounds a little cliché, but you really do have to enjoy the art of writing & creating in order to be a blogger. It can take a lot of hard work for little return in the early stages. I can tell when someone loves his or her own blog – it shines through SO brightly. So make sure you have fun and thoroughly enjoy blogging, because then your readers will absolutely love it too.

Happy blogging x

Mami 2 Five


Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. November 7, 2015 / 4:31 pm

    I think my problem is confidence in that I could stand out from the crowd but I also fully agree with everything you have written about here 🙂

    • Jess
      November 7, 2015 / 7:20 pm

      I know. Hard isn’t it? Especially when you’re starting out or new to the industry. I try to be as confident as I can even if I’m not! Thanks for the comment xx

  2. November 8, 2015 / 8:48 am

    I used to write 3 or 4 posts a day and now looking back I actually don’t know how I did it! I didn’t publish on two days this week and the world didn’t fall apart. Silly isn’t it? I still don’t know what niche I am in, don’t think I am parenting anymore, I just blabber on about our life so I guess just lifestyle now. Fab post hun xx

    • Jess
      November 8, 2015 / 11:09 am

      Thanks love. I know, no niche here either!! But I write about so much (I like it that way) so it’s not going to fit into one ever I don’t think! I can’t manage any more than 1 post a day but I’m happy with that – it’s my happy balance. If I don’t manage it though I don’t. Glad you’re finding your balance too xx

  3. November 8, 2015 / 8:52 am

    I only post once a week so I know my blog is never going to be huge. That said I’m happy with the posts I write and as it’s primarily a family record this suits me fine. I’m not sure I could write a post every day let alone 3 a day! #sundaystars

    • Jess
      November 8, 2015 / 11:06 am

      It’s great that you are happy and it’s important to do what you can! Glad you’re enjoying it…thanks for the comment xx

  4. November 8, 2015 / 1:17 pm

    Great tips! I do love the self promotion one as it’s true…you kind of feel a bit nervous but you need to! Also enjoyment is the biggest factor. When I start to get a bit bummed out with it my writing quality drops and it’s not worth it! xx #sundaystars

    • Jess
      November 8, 2015 / 3:13 pm

      Agreed! Thanks for the fab comment 🙂 Glad you agree that enjoyment is key xx

  5. November 8, 2015 / 4:13 pm

    Fab post lovely. I have no confidence in my blog. Partly because I know it is one of millions and is pretty average. But it is lovely to see so many of my blogging friends doing amazingly well. These are great tips. Thanks for linking up to #SundaysStars. Hugs Mrs H xxxx

    • Jess
      November 8, 2015 / 5:26 pm

      Ahhh don’t say that. It’s so not average. It’s wonderful and so are you. You know I’m one of your biggest fans and love your writing 🙂 xx

  6. November 8, 2015 / 5:50 pm

    fab post lovely, self promotion is probably one of the hardest things for me but I love blogging so I’ll keep pushing myself x

    • Jess
      November 8, 2015 / 8:00 pm

      Ahh I know – it can be a stumbler for people. Finding that balance of not being too ‘spammy’ or appear ‘cocky’ either. Your blog is just so BEAUTIFUL and you should be enormously proud of it and definitely show it off 🙂 Thanks for commenting xx

  7. November 8, 2015 / 8:18 pm

    I love this post Jess. Since I started reading your blog you have definitely grown in confidence. You have not let your blog stand still, and I love everything about it. Your photography is amazing Jess and you should be very proud of what you achieve xx

    • Jess
      November 8, 2015 / 10:01 pm

      Oh Tracey thank you. Don’t want to sound like a know it all but just wanted to share some tips as I know I was hungry for information too when starting out. I try so hard with my blog but I’ve never found it a chore. I’m glad, and hope it continues! Thanks for the lovely comment – you’re such a lovely friend xx

  8. becca farrelly
    November 8, 2015 / 9:49 pm

    At the moment iam struggling with how many posts to do each week, I currently do one a fortnight but I have been busy with brand reviews so typically have a new post once a week. I don’t think I have time to do much more at the moment but it is my aim. Its important in terms of getting your blog out there, to be active on social media but again for me, I probably post 3 times a day but I know people who post 10+ times a day. Its so difficult to know what to do but I suppose its all trial and error!
    Be confident in your blog and as long as your writing for yourself too, people will be interested and read it 🙂


    • Jess
      November 8, 2015 / 9:59 pm

      I know. If that’s your capability then you have to go with that fir now and if you have more free time then you can try to add more. I share a lot on social media and do see a good return when I do. It’s all about loving it and being proud of each post. xx

  9. November 8, 2015 / 11:18 pm

    There’s definitely no secret to success but like you say, hard work and enjoyment play a big part. Blogging is certainly not easy and definitely not for everyone but for me it means freedom and it gives me a sense of creativity and purpose. I love the opportunities blogging has brought me and the friends I’ve made along the way. How do you measure success? If you’re talking money and stats then I have a long way to go. If you measure it by happiness, enjoyment and friendship I think I’m pretty damn successful xxx

    • Jess
      November 9, 2015 / 6:51 am

      Good point Heledd – success is very individual for not everyone is driven by money. I think that you’re a great example of someone who loves their blog and photography and that comes through. Thanks for the comment xx

  10. Mackenzie Glanville
    November 9, 2015 / 11:07 am

    It is hard to self promote, to feel worthy enough to say ‘hey come check out my blog’, but I have had to put myself out of my ‘shy’ comfort zone and allow the true me shine. Great advice. The look and feel of your blog is lovely

    • Jess
      November 9, 2015 / 1:58 pm

      Thanks very much. It is hard to stay confident about your own work, doesn’t always feel natural to shout about it – but so important to do. Otherwise no-one finds you! Thanks for the lovely comment x

  11. November 9, 2015 / 1:36 pm

    Ah I love this Jess…I think the best point is about keeping your voice. It can so easy to be swept along with what others are doing but taking the time to step back and think about what is really ‘you’ is what makes your blog your own. I think that is what keeps me coming back to my favourite blogs. I love reading yours because I know I can expect a little bit of everything, great writing, interesting content and so much style xx

    • Jess
      November 9, 2015 / 1:57 pm

      Ahh thanks Hayley. I adore your blog. Even though I have told you recently that I feel as though your blog has developed and come such a long way, I also feel as though your very essence has remained. You write so warmly, and make everything feel so family orientated and full of love. I love your blog. Thanks for the lovely comment xx

  12. November 10, 2015 / 12:26 pm

    Lovely positive post. I keep telling myself to just keep working hard, plugging away and enjoying it and the rest will come. Reading similar advice from you inspire me to keep going 🙂

    • Jess
      November 10, 2015 / 1:35 pm

      Thank you, and thanks for the comment. Agree – keep and stay positive, enjoying it and opportunity will come if you want it to. It does take hard work to build up and audience and build networks but it is so rewarding and amazing fun 🙂 xx

  13. November 10, 2015 / 8:15 pm

    You have some great points there Jess. I especially that the blogger’s voice is really important. That and the topics covered are what attract me most to the blogs I read most. If I read a blog and the tone is really different from post to post, It can seem a bit like the blogger is trying too hard or hasn’t found themself yet.
    I love what you’ve done with your blog.
    Fionnuala from http://www.threesonslater.blogspot.com

    • Jess
      November 10, 2015 / 10:39 pm

      You’re so kind thank you. You definitely have a unique style so don’t lose that! Your warmth is lovely. I’ve changed my voice a lot but happy with it right now…feels right 🙂 xx

  14. November 13, 2015 / 8:29 am

    It’s hard to stand out but you always stand out my darling because your writing is wonderful. xx

    • Jess
      November 13, 2015 / 8:45 am

      You are very kind xx

  15. November 14, 2015 / 9:34 pm

    You know I adore your blog and so any advice from you is always welcome. I’ve been feeling a tad overwhelmed by it all recently and have been so exhausted that the words just haven’t been there. But it doesn’t matter because it is there and always will be (if I want it) and I have to remember that I am not superwoman so if I don’t post for a couple of days, it just doesn’t matter! I hope to be more awake and let my mind work more on the blog! Thanks so much for linking up with #TwinklyTuesday

    • Jess
      November 15, 2015 / 1:17 pm

      Ahh thanks for these kind, kind words. I am SO happy with my blog at the moment, but like you, when the words don’t come I don’t stress. Your blog is superb and lovely and sp keep doing what you’re doing 🙂 xx

  16. November 16, 2015 / 8:09 pm

    Thanks for the tips I’m still learning! Massively and often have the sand doubts. You tear about theses amazing blogs that get 60,000 views a month something I can only dream of! It is a lot of hard work but I love it! Xx #TwinklyTuesday xx

    • Jess
      November 16, 2015 / 8:46 pm

      Don’t worry about the stats and just do it for love and the rest will follow. It does take a while to build up a following but good opportunity comes without huge numbers so do not worry. And thanks for the comment xx

Leave a Reply

Your email address will not be published. Required fields are marked *