Aren’t we essentially all style influencers?

On Instagram and how we have all been influencers
I read an article in the Guardian this week about influencers (non-celebrities on social media who are influencing other people) working with the fashion retailer Boohoo and helping them to almost double their profits. And this is not a one-off rarity. It appears that more & more brands are successfully using style influencers as a part of their own marketing strategy.

So essentially a brand will send an influencer a product(s), which the influencers shares, and then their followers are fully inspired to buy the item. Job done. Some products are even going viral; sending other women into panic mode needing THAT dress or top, which then sells out!

This news about influencers within style isn’t exactly shocking though. Most of us are aware that this has been happening over the last few years. However, the sudden rise and popularity of it all is the astounding part.

Which got me thinking about this crazy phenomenon that is Instagram, (which has recently boomed) – is there anyone not spending most of their evenings on there anymore? Scroll, like, like, like, scroll. 3 hours of my life – just gone!

But people are, in fact, getting so much out of the social media channel than just advice on clothes. Like me, they are finding that it’s far more than just clicking ‘like’ on a few photos and then going back to your own life. It’s giving us a whole lot of inspiration, helping us to make new friends, building communities interested in certain areas. It is also a way of seeking support when you may need it, it fuels creativity, as well as generally finding a lot of positive from this visual platform.

Hey, it is possibly even becoming the a new form of online magazine.

But this way of influencing within fashion isn’t exactly a new thing, is it? The micro-influencer isn’t a new concept. Because I have been regularly influenced with regards to fashion & lifestyle way before Instagram took over my evenings.

Firstly, there’s my friends – who have always influenced me. In my 20’s & 30’s I have gone out to dinner/to a bar/clubbing with them and I have often asked them where they bought a pretty top or a gorgeous dress. I have also regularly analysed what other women are wearing in and around the city and thus been influenced over my own fashion choices.

Then, there was the office – a huge source of influencing (I have worked for many large companies in different locations). My colleagues would wear amazing outfits and I’d often want to re-create their looks and styles; therefore being influenced on the latest trends.

I would also come across a people in my life who I just LOVED their style and their choices would influence me to shop in a certain way.

So I guess my point, is that as women, we have always been inspiring each other in style WAY before Instagram. And we still always will. On the school run, at work, in & around town, out for drinks etc etc. It’s just that this is now happening more & more now through social media because it’s so easy to do. The app is at our finger tips, it’s FREE, it is fast, and there is a great deal of diversity & choice. Essentially there is a style or person to suit everyone on there. Plus there is a VAST amount of content and opinion (far more that you get from 100 pages of Grazia).

Sure, photographing & discussing our lives on Instagram is a completely ‘new’ concept, but essentially it’s just a big group of friends sharing style hints & tips with others. Isn’t it?

Love, Jess x

Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. May 15, 2017 / 7:48 pm

    Oh I love this Jess! I couldn’t agree more! x

    • Jess
      May 15, 2017 / 8:16 pm

      Thanks! Definitely feeling Instagram and it’s influence lately! xx

  2. May 15, 2017 / 9:11 pm

    I love Instagram, even more so than magazines. It’s inspiring but also so real. And it’s such a friendly community. Like Twitter of old.

    • Jess
      May 16, 2017 / 1:13 pm

      So real – I think that’s why it’s taken off massively. And growing xx

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