Having Easter off, and the future of my blog

I had planned to take the two weeks of the Easter holidays off blogging and social media management when the twins were off school, posting to instagram if and when I felt like it. However, (typically) new work ALWAYS comes in when you make these kind of solid plans. And when you’re freelance (and don’t know whether anything juicy will come in again for a while) you have to go with it.

So last week, as well as entertaining the twins and going down to see my Sister, I got some photos and text done to work with some fab brands, which I’ll share soon.

I am having all of next week off though; I won’t be back at my blog again until we’re back in mid-April. We’re jetting off to Gran Canaria in a few days (EEEEK!) and I want to spend it away from my laptop and enjoying a week of family time. I’ll probably share a photo or three to Instagram (obvs) because we will be in a beautiful location and I love uploading family snaps, but I’m aiming to spend as little time on my phone as possible.

I can’t wait for the four of us to spend some time away together in the sun, eating delicious food, playing in the pool and making sandcastles by the surf.

I’ve read a lot over the last month about the predicted extinction regarding the art of blogging — many have said it (from some credible bloggers too, who make all, or part of their living from it). They’ve pretty much blamed Instagram for sucking our time and taking our attention away from scrolling blogs. Stating that they will be spending more time on the ‘gram themselves going forward.

Then there’s been other bloggers — who have made good cases for their thoughts on why blogging will be sticking around — and that these changes come and go, and that the blog has ridden many a new wave over the last few years, and survived.

Pretty dramatic stuff, huh?

Seriously though, my mind has been whirring since. And it has all thrown me a little. Especially when my blog makes up 80% of my week, income and thoughts. There’s been a lot of reflecting on my part.

This blog post isn’t about whether I agree or disagree with anything that was said or written, because, on this occasion I agree with most parts of both debates. I also think that what has needed to be said so far, has been said well.

But what I will add, is that for me personally, I do still love blogging. If I couldn’t blog anymore then I’d be pretty lost — because, (outside of Motherhood) it’s been my main focus for the last four years. I also still throughly enjoy reading other peoples, as well as writing them myself.

I love finding a good thought-provoking, 5-minute read, blog post.

But I do love Instagram too. Particularly Stories, which is becoming my go-to place for quick-fix, catch ups and laughs. I also spend a LOT of time on there getting inspired, motivated, entertained, as well as reaching out directly to my own audience.

I therefore currently think that I still want both in my life. It feels as though they both sit nicely together for me. Blogging and Instagram also each require a different approach and I like the dynamics of having both in my week (plus it means I can offer brands different kinds of media, audience and skills).

I’ve read a lot lately about how sticking in your own lane is so important; to tune out noise and to stay focused on your own dreams/goals. And this is key. Some people are shit-hot at blogging, others Instagram, others YouTube and others rock a brilliant Podcast. In this fast-paced and fickle industry you have to find your own strengths, passion and joy and then chase that…and work really hard at it. Distraction is everywhere — and inevitable — but you HAVE to try to stay on your path.

There’s no doubt that there’s change about, change always happens, change is good, and like I say, I’m thinking about it in my mind. But for now I’m still in a very committed relationship with my blog, and Instagram will be my BFF.

So until then I’m off to drink fruity cocktails in the sunset, and I’ll see you back here again soon.

Love, Jess x











Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. April 20, 2018 / 12:20 pm

    I had ten days off when we were in Orlando, I didn’t check my emails or do anything that felt like work (other than a few IG posts but that was more for friends and family to be honest) and now I feel so refreshed. I’ve been thinking about that debate too but like you I blog because I love it and still enjoy it, same goes for Instagram. Do I wish my figures were higher? Yes but that doesn’t stop me from enjoying what I do. I owe so much to my blog so I’m sticking with it through thick and thin. Hope you guys had a great time in Gran Canaria xxx

    • Jess
      April 21, 2018 / 12:53 pm

      Oh that sounds wonderful – and your holiday looked amazing. I completely agree, blogging has brought us so much hasn’t it and we’ve grown it into something special. Here’s to blogging. Thanks for your lovely comment xx

  2. April 22, 2018 / 9:00 pm

    I would be absolutely gutted if blogging fizzled out, I love it so much! I’ve never been one for jumping on band wagons really, I try to stick at what I’m good at or I spread myself too thin and get overwhelmed. For me that’s blogging and if I had to pick a social media channel it would probably be Twitter. I love Insta but I don’t think I’m very good at it! I’m all about the words. So glad you’re sticking around Jess, your blog really is one of my favourites. Glad you took some time off for your holiday, I think it’s so important for us all. xx

    • Jess
      April 23, 2018 / 1:23 pm

      Ahh I know, you’re SO right! Things get ‘said’ a lot about what is now current, but to be honest it’s about tuning that out and carrying on with whatever makes you happy. I absolutely LOVE your writing and love your blog too. Thanks again xx

  3. April 23, 2018 / 1:09 pm

    Hope you had a wonderful time in Gran Canaria! I love reading blogs and I love writing them too – writing is essential to my mental wellbeing. I also love Instagram – I see it as a mini-extension of my blog where I’ll share snippets of thoughts and images that may make it into a full blog later (or they may not!). IG is a source of inspiration and community, blogging is my therapy. I think both have their place in the world and as long as there are people who like both, there is space for both to continue. I hope so anyway.

    • Jess
      April 23, 2018 / 1:24 pm

      I agree and see it the same. I love IG for quick inspo but for the deeper thoughts and emotions I love a blog post. I also like expressing myself on here too. I get a lot of out it. Thanks for the comment and I love your blog so much 🙂 xx

  4. April 23, 2018 / 4:46 pm

    I think you’ve carved out a good space and should be very proud. I agree with focussing on yourself and trying not to get distracted by someone else’s success or strengths. I love to learn from others and hopefully feel inspired by them. I think taking a break and refocussing your energy or even just figuring things out for yourself is and was a great plan. I do this when we go to Spain, just focussing on the gram and sharing our holiday. I love my little online space and hope it doesn’t disappear any time soon x

    • Jess
      April 23, 2018 / 6:02 pm

      Thanks and I agree – it is easy to get distracted by others and by going on holiday it’s helped me refocus again. Enjoy your holiday too hun xx

  5. April 24, 2018 / 8:26 pm

    Oh you look gorgeous as always love this trench coat so much with this outfit. PERFECTION. You are right it goes in waves so don’t give up on blogging just yet it seems to ride the waves of change. Good for you for taking time off I don’t think even planned we ever really shut off because its’ our freelance business it’s our other baby to care for and we like to be in it. But slowing down is great recharge time too. Glad you had a good easter holiday hunny. #wrc

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