Due to this personal blog, as well as all my other social media clients, I now spend a great deal of time on social media during the week; promoting different content and engaging with users on a whole host of topics. Which, I actually truly enjoy! It’s really exciting to think that what started out initially as a hobby of mine 3 years ago (writing parenting material on raising twins) has now grown into one where I have my own freelance business, with paying clients and a social media portfolio that is expanding!
As a result of ALL the social media, however, I need to have a lot of inspiration in order to keep producing posts, content and increasing followers across all the different businesses I work for. Including all of my own personal social media.
I therefore seek inspiration from a number of sources. Here’s where I get inspired…and how:
1/ Internet. I research and read a lot of content online. Either other websites, blogs, magazines or newspapers. This helps to me to stay ahead with current affairs and news. Via this research I can then share relevant articles within social media for the clients I work for. This mixes up their content nicely with their own material.
2/ Magazines. I get some good ideas from such sources – plus it helps to keep me up-to-date with what’s hot and in vogue. Especially for my own lifestyle blog, because this is exactly what my content is all about!
3/ Instagram. This has become a really important area for me to seek inspiration from lately. I also find a lot of people and businesses on there. I can quickly learn a lot about photography and imagery too – perhaps researching a certain style of food photography (for example) if I am working with such a client. It’s also good to see what their competitors are doing!
3/ Regularly meeting up with clients. This is REALLY important. Not only does it help me to understand their key goals and mission statements, but it enables me to become a part of their business. This is why I only take on local clients; I feel as though I am more important to the business if I can be present there. When we meet I will often jot down words, key phrases and even help them to brainstorm through with their branding. It’s really important for me to know what they want from their social media so that I can convey these messages to their audience. Plus it means we have a good relationship and can work well together going forward!
4/ Pinterest. I get a lot of style and design ideas on there, and it gives me such a lot of inspiration.
5/ My own experiences. I try to use my own experiences and knowledge of working in Human Resources for over 10 years and working with people to understand why people use social media. Especially as to what their aims are, how to engage with them and what they like/dislike. It’s really interesting to see how content is received differently from client to client. It’s all about knowing exactly who your target audience is and relating to them, or giving them some information that they want to have!
So now you know a little more about where I draw inspiration from and how – where do you get your inspiration for social media and your content from? I’d love to know!
Love, Jess x