When I started this blog 3.5 years ago blogging wasn’t really a ‘big thing’. People certainly weren’t aiming for it as a career choice, nor were many making much money out of it. Mine wasn’t very polished at all and was simply the trials & tribulations of raising 1-and-a-half-year-old boy & girl twins. Totally focused on parenting matters because that was my entire life at that time.
My photographs were quickly taken and hardly edited; I only posted blog posts whenever I got the chance in between their naps and feeds. But it was exactly where I was at that stage of my life and thus ALL my content reflected that. It was simply an outlet to write about my experiences of this challenging & exciting ride that is motherhood, giving me a hobby and to hopefully raise a small giggle.
Back in 2015 the twins started at preschool 3-days a week, plus we moved house to a new-build property. At that point my life started changing. I had more time to blog (and therefore spend longer creating higher quality content), plus I was once more interested in style, getting fit, beauty, interiors and women’s issues.
As a result of this change in my life – my blog started to change too.
I didn’t consciously sit down one day with a blank page to plan a new strategy for my blog and change my website all around. I didn’t delete posts or start afresh with a BIG bang. However, I was aware of the changes happening to my content and I guess at that point I started aiming for more lifestyle content and knowingly stopped writing about my children as much. I also did some research. I read less about parenting and sought out more from those who wrote lifestyle features.
I knew then that I wanted my blog to go in this lifestyle direction and therefore started planning content around it. I stopped writing updates about the children’s development and family days out, and started adding in my favourite clothes, gym habits, places to eat, plans for my home etc. I was nervous and the content was pretty poor in the beginning (!) but I went for it. You have to start somewhere!
I’m still learning all the time and always aiming to improve. With my writing, photography, style and content.
Jacket £34.99 H&M
I did change my social media account names last year though. I moved everything from ‘Mummy of boy girl twins’ to my name ‘Jess Soothill’ to give the message that I was more lifestyle focused. I also couldn’t think of anything else to change it to and my own name seemed easier! However, this blog is still www.mummyofboygirltwins.com and I don’t know whether I will change it or not. I’m still deciding on that one!
Thankfully changing to a lifestyle blog has worked just fine for me. I have found that if you are passionate with regards to what you are writing about, then your readers we will be too – they don’t tend to suddenly stop reading. In fact, the likelihood is that they’re no doubt changing with you too. I probably have lost a few followers along the way who still want to read purely about parenting matters but as I’m a Mum and still include that as a weave through everything that I do I haven’t really distanced myself from that audience at all.
If you are currently wondering whether or not to change your blog direction/or post about different subjects than normal then I’d say go for it and actually not to overthink it too much. Unless you’re going from a real niche to another niche (i.e. food blog to fashion blog) I’d say you don’t need to completely re-brand or re-launch, nor spend a lot of money doing it. Just simply start by writing different content and go for it! Don’t hold yourself back for a fear of change. Variety in blogging is great and I would bet that lots of your readers will probably enjoy some fresh, new content from you!
This especially helps if you’re at a point (as I was) where your life & current mindset about blogging has completely changed too. It can also help to reignite your blogging desire. Make you desperate to sit down and create heaps of blog posts again.
I have made a huge shift from parenting blog to lifestyle blog over the last 12-18 months however I haven’t noticed a break in working with brands (the brands have just changed) and neither have I seen any dips in blog traffic. I still get lots of emails asking me to work with parenting brands though so I have to be mindful about what I say yes to and make sure it fits my newer content these days.
So if you are at a blogging junction and want to try a few changes or even go for a complete change, then I would encourage you to try it out! I have definitely not looked back. I am actually only looking forward to the future with my ever-evolving blog!
My top tips would be:
- Write about what YOU love to do. Focus on sharing the things that you’re passionate about rather than what everyone else is doing.
- Don’t be afraid to fail. It’s OK to cringe a bit at first! – but you’ll improve.
- Don’t overthink or analyse it all too much and go for it.
- Look at the feedback you’re getting. If people love your outfit posts, or recipes that you’re creating then do more! People will usually comment/feedback on your best content.
- If something doesn’t work – try something else. Adapt and stay flexible!
Let me know if this is something you’re doing or have done recently!
Love, Jess x