How to move from parenting blog to lifestyle blog

From parenting blog to lifestyle blog

When I started this blog 3.5 years ago blogging wasn’t really a ‘big thing’. People certainly weren’t aiming for it as a career choice, nor were many making much money out of it. Mine wasn’t very polished at all and was simply the trials & tribulations of raising 1-and-a-half-year-old boy & girl twins. Totally focused on parenting matters because that was my entire life at that time.

My photographs were quickly taken and hardly edited; I only posted blog posts whenever I got the chance in between their naps and feeds. But it was exactly where I was at that stage of my life and thus ALL my content reflected that. It was simply an outlet to write about my experiences of this challenging & exciting ride that is motherhood, giving me a hobby and to hopefully raise a small giggle.

Back in 2015 the twins started at preschool 3-days a week, plus we moved house to a new-build property. At that point my life started changing. I had more time to blog (and therefore spend longer creating higher quality content), plus I was once more interested in style, getting fit, beauty, interiors and women’s issues.

As a result of this change in my life – my blog started to change too.

I didn’t consciously sit down one day with a blank page to plan a new strategy for my blog and change my website all around. I didn’t delete posts or start afresh with a BIG bang. However, I was aware of the changes happening to my content and I guess at that point I started aiming for more lifestyle content and knowingly stopped writing about my children as much. I also did some research. I read less about parenting and sought out more from those who wrote lifestyle features.

I knew then that I wanted my blog to go in this lifestyle direction and therefore started planning content around it. I stopped writing updates about the children’s development and family days out, and started adding in my favourite clothes, gym habits, places to eat, plans for my home etc. I was nervous and the content was pretty poor in the beginning (!) but I went for it. You have to start somewhere!

I’m still learning all the time and always aiming to improve. With my writing, photography, style and content.

How I changed my content to a lifestyle blog My lifestyle blog - my journey How I changed to a lifestyle blog My lifestyle blog My lifestyle blog -

Jacket £34.99 H&M 

Jumper £28 Next // Jeans £42 Topshop

 Boots £59.99 & Handbag £49.99 Lotus 

I did change my social media account names last year though. I moved everything from ‘Mummy of boy girl twins’ to my name ‘Jess Soothill’ to give the message that I was more lifestyle focused. I also couldn’t think of anything else to change it to and my own name seemed easier! However, this blog is still and I don’t know whether I will change it or not. I’m still deciding on that one!

Thankfully changing to a lifestyle blog has worked just fine for me. I have found that if you are passionate with regards to what you are writing about, then your readers we will be too – they don’t tend to suddenly stop reading. In fact, the likelihood is that they’re no doubt changing with you too. I probably have lost a few followers along the way who still want to read purely about parenting matters but as I’m a Mum and still include that as a weave through everything that I do I haven’t really distanced myself from that audience at all.

If you are currently wondering whether or not to change your blog direction/or post about different subjects than normal then I’d say go for it and actually not to overthink it too much. Unless you’re going from a real niche to another niche (i.e. food blog to fashion blog) I’d say you don’t need to completely re-brand or re-launch, nor spend a lot of money doing it. Just simply start by writing different content and go for it! Don’t hold yourself back for a fear of change. Variety in blogging is great and I would bet that lots of your readers will probably enjoy some fresh, new content from you!

How I moved to a blog about my lifestyle A lifestyle blog by Jess Soothill

This especially helps if you’re at a point (as I was) where your life & current mindset about blogging has completely changed too. It can also help to reignite your blogging desire. Make you desperate to sit down and create heaps of blog posts again.

I have made a huge shift from parenting blog to lifestyle blog over the last 12-18 months however I haven’t noticed a break in working with brands (the brands have just changed) and neither have I seen any dips in blog traffic. I still get lots of emails asking me to work with parenting brands though so I have to be mindful about what I say yes to and make sure it fits my newer content these days.

My lifestyle in a blog Content - creating a lifestyle blog

So if you are at a blogging junction and want to try a few changes or even go for a complete change, then I would encourage you to try it out! I have definitely not looked back. I am actually only looking forward to the future with my ever-evolving blog!

My top tips would be:

  • Write about what YOU love to do. Focus on sharing the things that you’re passionate about rather than what everyone else is doing.
  • Don’t be afraid to fail. It’s OK to cringe a bit at first! – but you’ll improve.
  • Don’t overthink or analyse it all too much and go for it.
  • Look at the feedback you’re getting. If people love your outfit posts, or recipes that you’re creating then do more! People will usually comment/feedback on your best content.
  • If something doesn’t work – try something else. Adapt and stay flexible!

Let me know if this is something you’re doing or have done recently!

Love, Jess x




Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. September 29, 2017 / 10:42 pm

    Hi Jess
    I’m with you all the way and I silently applauded you on your name change (brilliant move btw) I love your fresh content !
    I too have added style as a new category (even though I’m much older ) and started blogging about it too. A complete change of direction for me, but one that has been very popular and successful so far ..
    life is ever changing, so it’s only natural that out blogs should too?
    Go you I say !
    Ashley xxxx

    • Jess
      October 3, 2017 / 1:56 pm

      Thanks lovely! I have seen you make a seamless transition into style and you’re amazing. Really exciting times ahead. xx

  2. September 30, 2017 / 2:57 am

    Stumbled.accross this post and so glad I did! I’m slowly.moving the same way. I don’t want to write about babies and.toddlers anymore and find a lot of that stuff boring, as much as I love my kids and being a mum! I’m finding myself.again and in turn discovering my love of things much more suitable to home/lifestyle. I feel so much happier already! Love your blog and your name is fab! Xx

    • Jess
      October 3, 2017 / 1:56 pm

      Thanks so much – much appreciated. Glad you feel the same and enjoying things for you again 🙂 xx

  3. September 30, 2017 / 11:28 pm

    You know when you land on a blog and the first thing you see is *just* what you were looking for? That’s this post & me! I’ve been wanting to write more about the other things in life other than the kids and this was an inspirational read – thank you!

    • Jess
      October 3, 2017 / 1:58 pm

      Oh wow thanks so much lovely 🙂 Good to have you here! Thanks very much xx

  4. October 6, 2017 / 2:00 pm

    The timing of your post really chimes with the fact I’ve just come back to blogging after a five year gap as my children are both at school. I began as a mummy blogger but my new blog is news based. I too couldn’t have written the kind of things I wrote about before as this is now something for me.

  5. October 6, 2017 / 2:04 pm

    Hi Jess
    What a coincidence to stumble across this blog.
    I have just resurrected my old blog as my youngest started school last month and I found I too could not face doing the traditional mummy blogging anymore.
    Instead I have started blogging about the news because as a former journalist this made sense and I wanted my blog space to be a place for me.

  6. October 6, 2017 / 8:19 pm

    Ah you have rocked the change and seem to have seamlessly moved across I love your new blog look and feel it suits you so much and it so you x

  7. Kerry Lucas
    October 6, 2017 / 10:49 pm

    Hi loved reading your post. I have a craft/ lifestyle/receipe blog so maybe I need to look again at everything again and tweek things. X

  8. October 7, 2017 / 8:33 am

    My kids are still small but I’m bored of parenting posts too so I’ve been trying to move towards more farming and country living. I think it still fits and I’m enjoying it. I think blogs are reflections of our lives and change at each milestone.

  9. October 8, 2017 / 9:07 am

    Love your blog and coming across this post. Switching niche is one thing that is easier said than done, though if one really give it a thorough reasoning a deeper benefit will come out of it. Thanks once again for your blog.

  10. October 8, 2017 / 3:08 pm

    My blog is a bit disjointed. Maybe it’s that I haven’t found my niche, or that I have two equal niches, but I pretty evenly blog about baby and rabbits, and I find I get similar amounts of reactions to each – just from different people, usually!

    I think it’s a natural transition for you – your blog certainly doesn’t feel like it’s fractured. Well done for making the switch so well!

  11. October 10, 2017 / 3:02 pm

    My blog has always been my place to write about the things in life that make me happy. Like you my little blog has been through some changes and I definitely write a lot more beauty these days, which has been a very natural shift. I think we’ll both continue to evolve as our interests and life changes and I guess our blogs will always reflect these changes. This is another great post hon, you’re rocking it xxx

  12. October 29, 2017 / 9:38 am

    So glad I came across this post, my blog started about having a daughter with Aspergers and the trails and Joy it can bring, but I have been going off subject a little lately and actually want to focus a little on me too! I’m starting to make adjustments to suit this and hope I can do it as well as you have x

    I note that you’re a Social Media Manager… I’m currently doing the Digital Mums course and graduate 🤞🏻 in March ‘18.

  13. January 10, 2019 / 10:14 am

    I’m just moving my blog from less parenting to more food based as that’s what I enjoy and I’ve decided I want to share less about our personal life now. I am changing my logo and colours but I’m excited for it! Good to hear you didn’t delete old posts, I didn’t know whether to or not!!

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