Why I’m back blogging again

Is blogging still popular?

“Did you ever stop?” I hear you say. Well no, not really. In the 3.5 years that I have now been blogging I’ve never really taken a long break at all. I think I have still blogged nearly every week. However, over the last 6 months or so my blog content has become much shorter, less ‘chatty’ and predominantly sponsored – and the reason that this has all happened is due to a lack of time (there’s never enough hours in the day to blog!), spending a lot of time focusing just on Instagram and also just generally finding it tough to take good photos and edit them.

But I am back! Back to longer blog posts. Back to writing MORE blog posts. And, back to throughly enjoying the process of sitting down to write a blog post and seeing it all through to the ‘publish’ stage. I find the whole art of blogging incredibly rewarding, therapeutic and creative. Plus I have missed making blogging a high priority in my week!

The art of blogging and social media Why I still love blogging and my plans The art of blogging - and why I don't think it's dying out

There’s been a LOT written and spoken about lately regarding whether or not ‘the blog’ has had it’s day. In forums, articles, conferences and in chat rooms; there is a lot being talked about as to the good old days of blogging – when it was ALL about the blog and social media channels (such as Twitter and Facebook) were merely a way of promoting it. Nowadays, however, some influencers don’t even own a blog and are popular alone from sources such as YouTube or Instagram. Which shows how much change there has been even over the last few years.

There’s also been a lot of discussion over the last 12-18 months that video content is absolutely the main way forward for the future of how we take on information – and that the blog is essentially ‘dying out’ as a result.

But I’m not completely convinced.

I do get that times have moved on (and will always continue to – because of the latest fad or trend that comes along). I also believe that when new social media channels become popular, bloggers/influencers need to move with the times (I have done that a lot myself). However, personally I still love to read content and look at images. It’s fast, easy and fun. I can dip in & out and I can follow my favourite people with minimal effort. It also gives me a little more depth & feeling than an Instagram square provides me with and slightly less commitment than watching a whole 15-min vlog.

If you’re a blogger/influencer and unsure of where to take your career to next – I’d advise that you should do the things you enjoy and are good at…and ignore the rules! If you don’t like blogging but LOVE chatting on camera then YouTube is absolutely for you! If, like me, you love writing or taking photographs then absolutely focus on a blog! I wouldn’t recommend doing things or going down a certain path just because you feel as though you should/or other people are.

The best kind of content is the one that you enjoy making – it shows through so much!

Why I am back blogging again Blogging and my plans Why I am back bloggingWhy I am back blogging once more

Jumper £28 Next // Necklace £32 Lines & Current //

Jeans & Loafers (old) //

One of my favourite bloggers, Hannah Gale, said something similar recently in this post (far better put than I have in mine!) which you should go and read if you haven’t already. It made me nod along so much and I agree. Like Hannah, and many others, I too like writing…it is what drew me into blogging in the first place and I therefore don’t want to give that up any time soon. If anything I want to keep learning and growing!

So with that I’m back with my chatty ways and hopefully giving you the best kind of content I can deliver!

Long live the blog!

Love, Jess x

Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. October 9, 2017 / 6:00 pm

    Yep! I agree wholeheartedly – my blog is still my favourite platform and I see the other social media channels just as a way of supporting it, if I’m totally honest. Also, as somebody said to me the other day, we don’t know how long those other platforms are going to be there for. Things like MySpace have already disappeared, so the same could happen to Instagram or Twitter – heaven forbid. I love my blog and it will always be my first priority xx

    • Jess
      October 10, 2017 / 9:50 am

      Thanks Caro! I think we all started out with the blog as our first love and so it’s good to know that people still feel the same! I agree that the blog will always remain a constant – which is fab news! xx

  2. October 9, 2017 / 6:08 pm

    Love this Jess! I’ve been feeling a bit lost over the last couple of weeks after returning from a conference. Like I didn’t know where to go with it all. Now I do! Thank you, this is just what I needed to hear x

    • Jess
      October 10, 2017 / 9:50 am

      Yay thanks Laura! SO glad you said that. I always feel inspired after a conference but sometimes really lost as well. Definitely focus on the content you love making – good luck hun xx

  3. Alice
    October 9, 2017 / 6:11 pm

    Love this post. I’d totally lost my love of the blog but starting to get it back and actually looking forward to settling down and beginning to finding time to write again. X

    • Jess
      October 10, 2017 / 9:51 am

      Yay fab to hear! It’s hard finding the time but I am with you, once I do it I realise I love it. Thanks for the comment xx

  4. October 9, 2017 / 7:00 pm

    I love this post Jess. I can’t imagine ever focusing on something else more than my blog. I think social media has it’s place and blogs and social run side by side in harmony. Video also has it’s place – and I’ve done so much video over the last year that compliments my blog really well. But, I could never imagine vlogging and not writing. I love to write and I love documenting our family in writing and photos as each week, month and year passes. I love writing, I love taking photos and I love blogging. I’m going to keep doing what I love, what I enjoy and what makes me happy. Thanks so much for this x

    • Jess
      October 10, 2017 / 9:53 am

      I agree! I think that video has a huge audience (and is rapidly growing) however a lot of bloggers still love the process of writing, photography and recording memories. It is what made me fall in love with blogging initially and so I am glad it’s here to stay! Many thanks for the comment xx

  5. October 9, 2017 / 7:14 pm

    LOVE this! I heard snippets from BritMums and actually think that the blog should be your first and foremost. It’s where you own your content, the copyright and it’s your legacy. There are niches that are working for some and not others, YouTube, Pinterest, Podcasts, e-courses etc. There’s no one size fits all. In fact I’ve just written an update to my little start up business and said exactly that! What works for one won’t always be the right platform for another but in a competitive arena it can feel like you are lagging behind or missing out. I feel that actually all routes have the power to be as successful as others. Great post Jess!!! xxxx

    • Jess
      October 10, 2017 / 9:56 am

      Exactly Lucy! I didn’t touch on that point here but you’re totally right! It is the place where we still have full control and rights, and will always be there (no algorithm or annoying updates & changes!). I love all the other channels and platforms but the art of blogging is so enjoyable that I am glad there are still many people who feel the same! And yes variety of accessible content and information too is a good thing! 🙂 xx

  6. October 9, 2017 / 7:40 pm

    Loved this! I completely agree. I still blog, maybe not so much as I used to, but still often and several times a week. I’ve noticed blog comments have gone down, but the views are still there, it feels like these days there’s just so much out there for people to look at it/watch/read. And I’m the same. But still I could never imagine not writing my blog, it’s my digital baby! x

    • Jess
      October 10, 2017 / 9:57 am

      Thanks Alex! I agree that comments have dropped a lot but I don’t believe that people aren’t still reading blog posts – they’re just consuming differently. I think you’re right in that most of us feel as though it’s our baby and is still a place we all love to create! xx

  7. October 9, 2017 / 8:04 pm

    I needed to read yours, and Hannah’s posts today. It’s crazy how fast things change, but I think there will always be space for blogging and like with anything, passion always shines through. I’ve read/watched quite a bit about people saying the opposite, and that YouTube and Instagram are the ways forward and those comments have made me feel really despondent about blogging. Thank you for the reminder, it’s brightened my day ❤

    • Jess
      October 10, 2017 / 10:01 am

      I know! I do think YouTube and Instagram are massive – and growing – and of course there are influencers now making a career out of not even having a blog, but I think there is still a lot to be gained from being in blogging. I think blogging does experience change but essentially I still think people love reading articles/ posts and enjoy looking at images. Do what you love to do (ignore the whispers) and honestly it’ll be worth it! xx

  8. October 10, 2017 / 1:01 am

    Just yes to all this! Blogging does take up more time but my goal this year was to post at least once a month (so far I’ve made it but only just ha). For the same reasons as you – I love writing and photography and the whole process. If I had more time I would blog more 💗

    • Jess
      October 10, 2017 / 10:02 am

      It’s so time consuming isn’t it?! I find that it eats up my day – but the pleasure I get from creating a blog post and having people share it/comment is fab! Thanks for the comment lovely – much appreciated xx

  9. October 10, 2017 / 2:48 pm

    This is brilliant Jess and reading all the comments it’s obvious that your points resinate with many people. I’m also ‘back’ blogging far more often these days. I never fell out of love with my blog but time definitely became an issue for me after having Iris. She now goes to a childminder twice a week and I feel like I have some time again – time for me and time to write and take pictures, who knows I may get back into You Tube one of these days too.

  10. October 10, 2017 / 4:06 pm

    Yay Jess!!! I love this. I’m glad you’re back to blogging more and can’t wait for your chattier posts. I read the Hannah Gale post too last week and completely agreed with her. I like you took a bit of a break (but not really because I was still blogging on and off) while I focused on just being present on other channels and with freelance work. But it has taken that time away and that introduction to other channels to make me realise just how much I love blogging. I love the whole process of writing a post, researching it, editing the photos, publishing and then sharing. I find it so much more rewarding than just posting photos on Instagram and seeing where they go. Don’t get me wrong, I love Instagram and I love being on other channels, but nothing beats that feeling of being so creatively involved in a blog post and sharing it with the world. x

  11. October 10, 2017 / 8:41 pm

    I know I said this on Twitter earlier today, Jess, but I completely agree with this! I’m trying to find time to focus on a couple of good-quality posts each week alongside my sponsored stuff, I feel so good when I know I’ve written/photographed a good post! x

  12. October 11, 2017 / 5:46 am

    Nice true post. Lot of bloggers now struggling to post New content. But you easily made it.

  13. October 11, 2017 / 8:34 am

    Absolutely! I love blogging the most and have not delved into the world of vlogging, I simply don’t have the time. I also feel that we need to adopt this approach on social media – what channel fits you the best and spend your time there. I always feel as though I’m spreading myself way to thin and I wind up frustrated because I have no time left for blogging. Thanks for this reminder. I sometimes wonder if I’m flogging a dead horse with my blog but I’ll keep with it! xx

  14. October 11, 2017 / 11:58 am

    Well said lady and good for you. I have been worried the same about blogging dying out but I will long continue to have my space online here to share and write and photo style my life away. It’s a passion of mine whether I am popular or not. It’s what I love doing writing especially. I probably should get my second book done I started this journey to document our family life in between books but after my first book tanked I found better response to my blog. And it was also a nice added bonus to share our expat life with family back home that never see us. I love what you share and right so keep it up girl. #wrc

  15. October 12, 2017 / 1:10 pm

    Fantastic news! I need to do the same. I’ve been working on a whole series that’s more ‘me’ but I’m so busy with brand collaborations at the moment that it keeps going on the back burner. I definitely miss writing more the more chatty content so I’ll have to take a leaf out of your book and dive back in for sure. x

  16. October 12, 2017 / 8:59 pm

    Completely agree. Writing and photography will always be my first love and my main focus. I’m enjoying trying out little vlogs here and there but I don’t think they’ll ever overtake the reason why I started in the first place. I do admire and appreciate the art of all other variations of blogging and social media though so I love that it’s taking so many different forms. Creativity (and art, because writing, photography, filmmaking etc are all artforms) is so individual and unique that it’s impossible to say one is better than another – they’re all equal and that diversity is wonderful.

  17. October 12, 2017 / 9:48 pm

    Oh i so agree, there is so much of the you have to be doing this chat! I would say do what you love or it shows so much, that why I do my weekly round ups they make me happy I love chatting. But I also love taking photos, travel and cooking those things make me smile and keep me wanting to blog, I do tend to stick to what I like as I just cant motivate myself otherwise, love what you do Jess x

  18. October 17, 2017 / 9:44 pm

    Completely agree Jess. Its so easy to get caught up in all the other areas so many are diversifying in. My blog will always be my first place but like you it is easy to get lost in the sponsored content rather than those long, wordy posts which will stay with me. I think you have a lovely balance and do well at the things you do and share x

  19. October 24, 2017 / 3:03 pm

    I’m getting back into blogging a bit more again too. I do love Instagram, but sometimes I feel like it’s easy to get drawn into Instagram and nothing else. I really want to get into making videos, but not sure what to film. If that makes sense? xx

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