“Did you ever stop?” I hear you say. Well no, not really. In the 3.5 years that I have now been blogging I’ve never really taken a long break at all. I think I have still blogged nearly every week. However, over the last 6 months or so my blog content has become much shorter, less ‘chatty’ and predominantly sponsored – and the reason that this has all happened is due to a lack of time (there’s never enough hours in the day to blog!), spending a lot of time focusing just on Instagram and also just generally finding it tough to take good photos and edit them.
But I am back! Back to longer blog posts. Back to writing MORE blog posts. And, back to throughly enjoying the process of sitting down to write a blog post and seeing it all through to the ‘publish’ stage. I find the whole art of blogging incredibly rewarding, therapeutic and creative. Plus I have missed making blogging a high priority in my week!
There’s been a LOT written and spoken about lately regarding whether or not ‘the blog’ has had it’s day. In forums, articles, conferences and in chat rooms; there is a lot being talked about as to the good old days of blogging – when it was ALL about the blog and social media channels (such as Twitter and Facebook) were merely a way of promoting it. Nowadays, however, some influencers don’t even own a blog and are popular alone from sources such as YouTube or Instagram. Which shows how much change there has been even over the last few years.
There’s also been a lot of discussion over the last 12-18 months that video content is absolutely the main way forward for the future of how we take on information – and that the blog is essentially ‘dying out’ as a result.
But I’m not completely convinced.
I do get that times have moved on (and will always continue to – because of the latest fad or trend that comes along). I also believe that when new social media channels become popular, bloggers/influencers need to move with the times (I have done that a lot myself). However, personally I still love to read content and look at images. It’s fast, easy and fun. I can dip in & out and I can follow my favourite people with minimal effort. It also gives me a little more depth & feeling than an Instagram square provides me with and slightly less commitment than watching a whole 15-min vlog.
If you’re a blogger/influencer and unsure of where to take your career to next – I’d advise that you should do the things you enjoy and are good at…and ignore the rules! If you don’t like blogging but LOVE chatting on camera then YouTube is absolutely for you! If, like me, you love writing or taking photographs then absolutely focus on a blog! I wouldn’t recommend doing things or going down a certain path just because you feel as though you should/or other people are.
The best kind of content is the one that you enjoy making – it shows through so much!
Jeans & Loafers (old) //
One of my favourite bloggers, Hannah Gale, said something similar recently in this post (far better put than I have in mine!) which you should go and read if you haven’t already. It made me nod along so much and I agree. Like Hannah, and many others, I too like writing…it is what drew me into blogging in the first place and I therefore don’t want to give that up any time soon. If anything I want to keep learning and growing!
So with that I’m back with my chatty ways and hopefully giving you the best kind of content I can deliver!
Long live the blog!
Love, Jess x