I’m in a lot of online forums with bloggers and influencers. I’m friends with many more. Every month I read a great deal of different opinion on the subject. It’s been my world (outside of Motherhood) for nearly 5 years now — and although I do not claim to be any kind of expert, I have been around the block a bit. True story.
Some folk say that blogging has had its day, others still relish in the art of it. There’s still a lot of opinion as to where blogging ‘is’ right now.
But whatever the general consensus, and no matter what the latest trend might be, some of us just have to blog.
It calls out to us; we just cannot leave it alone.
There’s something deep down that you crave about it, that you can’t really explain to anyone else without sounding weird (my Hubby definitely doesn’t get it). But when you know, you know.
I’m not saying that I’m a great writer, or even a good one. I’m not. I have an A-Level in English but I have no experience in creative writing, photography or journalism…or anything related. I gained a Masters Degree in Business at University and then worked in Human Resources for over 10 years. I wrote reports and delivered presentations but nothing that involved photo-shoots or writing from the heart.
I started this parenting blog during maternity leave and it’s changed over time to fit my current life. It’s now about lifestyle-related matters (incredibly light) and mostly driven by how I feel on a certain day. And it’s definitely not about sitting here typing something out with the intention of being popular, or that blows people away/moves them/goes viral. Great if it does, but that’s not the driving force for starting a blog post.
For me (and many others) it’s simply about getting a spark of a thought, sitting at a laptop, with a hot coffee, in front of a window, producing words & editing images, and pressing publish. As well as being proud of a website that you have created yourself from scratch.
It’s therapeutic and satisfying. It’s rewarding.
Having a blog is comparable to the buzz that some people get from running. Or sewing. Or playing an instrument. There’s a lot of enjoyment, there’s the drive for improvement, there’s some addiction in there too.
I do try to have regular breaks from everything blogging & influencing though, because at times it’s hard to remember who you are and your own voice — especially nowadays when everyone has a blog, an opinion and advice. Plus it can be hard balancing it all with school-age twins, a family home, a busy personal life and fitness etc.
However…I always, always get drawn back to my blog and feel irritated (and slightly twitchy) if I haven’t taken a few photos and written in a few days.
I’ve realised lately that blogging is actually part of who I am. I need it in my life. Yes I do make money from brands paying me to promote their products but to me that’s just an amazing added bonus of something that I love doing. I weave sponsored work into the kind of content and stories that I would naturally be producing anyway.
Commercially things are going really well for me lately but I’ve learnt that’s because I’m getting better at focusing on my passions and strengths and tuning out what others are doing over in their own corners. I’m all about following my own journey, even if it does mean taking a slightly different path to the masses.
I guess I just *need* this blog in order to say and share things (even if they aren’t ground-breaking). I have a desire to express myself via a creative outlet…and this is my ‘thing’.
Would I miss it if I walked away tomorrow? Oh absolutely.
So whatever the popular opinion is currently, and no matter what the overriding advice is on how to grow a business/where to put your efforts, personally I’m in a superb creative place right now — and I know that I want to stay here for a lot longer.
Bloggers gonna blog.
Love, Jess x