I haven’t written anything blog-related in a little while and so I thought it was time (seeing as I spend most of my week creating content for both my blog and social media channels). A few people have asked how I spend my time and plan it all out. So here it is!
A lot is spontaneous, especially for social media — i.e. I’ll grab a photo of my shoes when I’m out, or my coffee, or of the twins doing something cute, or get someone to take a picture of my outfit…and then I’ll upload it to Instagram later on with a caption. I quite like this kind of ‘on-the-go’ candid imagery as it shows my life as it happens. Plus it’s fun too.
I do also create set up shots for Instagram too though. I use a tripod for these kind of photographs where I want to show off a particular outfit or item. This type of image takes me longer to style, photograph and edit.
For my blog content it’s far more planned out. I’ve really improved on this in the last 6 months and it is helping me to be more productive. I’m finding that I’m not sitting, staring out of the window, wasting precious time, trying to think of things to write about…I’m actually getting on with stuff.
I plan blog content about 2-3 weeks in advance, although sometimes my best content is still when I sit down and just churn something out, so I like to keep that ‘rule’ fairly open. But most posts are planned into the schedule.
For outfit photographs in blog posts I’ll meet up with my Hubby Dave and he’ll take a few photos for me, or I meet with other bloggers. I find that these look so much better in a blog post than if I try to take a selfie in the mirror.
Other images for blog posts are then largely done in and around our family home.
I use Trello.com (which is free) to plan my blog posts. I try to brainstorm in there once a month to jot down lots of ideas. I refer to it a lot and it keeps me on track.
During the week, I come back from the school run, make myself a coffee and then get on with my planned content. I find that if I leave it too late in the afternoon I am then panicking about the school run (and I definitely can’t get anything done when the twins are home!). I’m much more productive in the morning so that’s when I get the most content produced. I don’t work as well late in the evening as the light has gone for photos and my creativity is low. After 7pm I tend to spend time on Instagram, Pinterest or reading other people’s blog posts.
Every evening I’ll quickly check what’s in my diary the next day so that my head is clear what I’m waking up to the next day. This has definitely cut down on all the procrastinating I was doing…and there was a lot.
How do you plan your content/workload?
Love, Jess x