How I plan my blog and social media content


I haven’t written anything blog-related in a little while and so I thought it was time (seeing as I spend most of my week creating content for both my blog and social media channels). A few people have asked how I spend my time and plan it all out. So here it is!

A lot is spontaneous, especially for social media — i.e. I’ll grab a photo of my shoes when I’m out, or my coffee, or of the twins doing something cute, or get someone to take a picture of my outfit…and then I’ll upload it to Instagram later on with a caption. I quite like this kind of ‘on-the-go’ candid imagery as it shows my life as it happens. Plus it’s fun too.

I do also create set up shots for Instagram too though. I use a tripod for these kind of photographs where I want to show off a particular outfit or item. This type of image takes me longer to style, photograph and edit.

For my blog content it’s far more planned out. I’ve really improved on this in the last 6 months and it is helping me to be more productive. I’m finding that I’m not sitting, staring out of the window, wasting precious time, trying to think of things to write about…I’m actually getting on with stuff.

I plan blog content about 2-3 weeks in advance, although sometimes my best content is still when I sit down and just churn something out, so I like to keep that ‘rule’ fairly open. But most posts are planned into the schedule.

For outfit photographs in blog posts I’ll meet up with my Hubby Dave and he’ll take a few photos for me, or I meet with other bloggers. I find that these look so much better in a blog post than if I try to take a selfie in the mirror.

Other images for blog posts are then largely done in and around our family home.

I use (which is free) to plan my blog posts. I try to brainstorm in there once a month to jot down lots of ideas. I refer to it a lot and it keeps me on track.


During the week, I come back from the school run, make myself a coffee and then get on with my planned content. I find that if I leave it too late in the afternoon I am then panicking about the school run (and I definitely can’t get anything done when the twins are home!). I’m much more productive in the morning so that’s when I get the most content produced. I don’t work as well late in the evening as the light has gone for photos and my creativity is low. After 7pm I tend to spend time on Instagram, Pinterest or reading other people’s blog posts.

Every evening I’ll quickly check what’s in my diary the next day so that my head is clear what I’m waking up to the next day. This has definitely cut down on all the procrastinating I was doing…and there was a lot.

How do you plan your content/workload?

Love, Jess x





Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. May 1, 2018 / 11:32 am

    This is a really interesting read Jess. I am a project manager by day and schedule tons of stuff in MS Project but just started using Trello for private use last week. Good to hear you find it useful. I’ve not gotten far with it yet.

    • Jess
      May 1, 2018 / 1:27 pm

      Thanks! I think it’s nice and simple enough for what I need it for, and yet you can share the tool with other people if you need to (so if bloggers are collaborating on a post together, or several people share a blog). Jess xx

  2. May 1, 2018 / 8:02 pm

    I always love reading how people organise their time. I really need to stop procrastinating as I spend A LOT of time faffing around, and in nearly 5 years of blogging I have never scheduled a blog post. Sometimes I think I need to be way more organised than I am x

    • Jess
      May 2, 2018 / 10:06 am

      Ha ha! I would have thought you’d be an organised one! Yeah I am finding I get more done when I know what I’m going to write about — I was literally spending all morning trying to decide and then the day was nearly gone! xx

  3. May 2, 2018 / 7:49 pm

    It’s interesting reading how you spend your day working from home. It seems like you’ve found a way to manage your time effectively and stay productive! I’d be terrible at trying to stay on task….x

    • Jess
      May 3, 2018 / 9:19 am

      Thanks – I tell you, it’s taken me a while to get there, and requires a LOT of willpower but I feel better for finding my stride xx

  4. May 2, 2018 / 8:34 pm

    I’m a planner and always have been, I think it is the PA in me. I do find spontaneous blog posts work out better for me and the ones I put loads of effort into get a rubbish response. You sound very organised and manage your working week well, I wish I could be confident enough to post more photos of myself and outfit posts but I’m not at that level yet.

    • Jess
      May 3, 2018 / 9:22 am

      I bet your planning and organisation skills are SO SO good! I could do with some tips! On the photos of yourself, honestly just try it. It’s not easy or fun to start with (!) – but the more you do the more you get better and learn how to stand and where to look. The ones from even just a few months ago I still cringe at though, it’s not an easy thing to do. Try close-ups or non posing ones to start with xx Good luck.

  5. May 3, 2018 / 9:07 am

    I love reading how others plan their time — as you know, I am NOT a planner!! 😉 I should really try and apply my art direction skills to my own life! I used to bring large campaigns in, on time and on budget, and have a schedule for every day we were shooting or designing. I need to start doing this again!! I’m really struggling with time management since the twins started school. Will look at Trello xxxx

    • Jess
      May 3, 2018 / 9:25 am

      I was like that too until recently. And doesn’t the school day go SO quick?! I was finding that it was getting to early afternoon and I still hadn’t written a blog post, done many emails or even thought about Instagram. I was spending too much time procrastinating and faffing at home. I think that sitting down for 15-30 mins or so, and really planning the few weeks ahead, REALLY helps me now and I know what I’m doing each week. I feel far more productive these days xx

  6. May 6, 2018 / 9:33 am

    I’m definitely better in the morning too – I can get so much done if I’ve got my head in the right frame of mind. Saying that, a lot of my ‘brain dump’ style posts are written in the evening. It’s interesting finding out how other self-employed/work-from-home creatives structure their days – everyone is so different!

  7. May 8, 2018 / 10:24 am

    Great post Jess and tips – lovely knowing more about how you work it all out. I’d love to say I plan in advance for my blog but often they are just ideas rather than putting too much into motion as it really does depend on how tired I am from the day job. I’m an early riser so in the winter I write in the mornings but as soon as the light mornings appear I go to train so I tend to write in the evenings. My content is rarely ‘in the moment’ for IG as I just can’t snap week days, I would like for it to be more on the go but sadly that can only be a weekend x

  8. May 8, 2018 / 10:49 am

    I wish I was more of a planner, and I try to be but then it all goes out the window. Planning anything at the moment is a non-starter as life is so chaotic but if anything it is making me more determined to be super organised (with everything) when we eventually get back home. xx

  9. May 8, 2018 / 11:09 am

    I definitely need to plan ahead more with blog content. I do find I sit and daydream out the window on my two precious days I get and I waste so much time. Will have a look at Trello . Thanks for sharing these ideas Jess x

  10. May 8, 2018 / 1:12 pm

    This is very similar to how I work Jess. Though, my planning has gone out the window recently!
    I’ve just got Trello to try and help me manage all the different things I have going on and it’s so helpful. x

  11. May 9, 2018 / 3:03 pm

    Your pictures just continue to get better and better Jess, you’ve definitely found your style and angles, I’m always impressed when I see them on your blog or on Instagram. I definitely need to get better at planning my blog posts. Thanks for the tips x

  12. May 9, 2018 / 4:05 pm

    I find this so hard Jess, to get it right and avoid the procrastinating. My best posts are always ones that a written off the cuff and not over-thought too much. I usually get an idea and just want to get it all out asap. I love reading posts on how other people work and haven’t heard of Trello before. One I would really like to read is a post about working with brands because I find it so hard to come up with an idea when a brand has said – we would like to work with you. No idea where to start or how to incorporate it into an interesting post. xx

  13. May 9, 2018 / 8:53 pm

    I work much better in the morning, and when I plan most in advance, although the past couple of months have gone to pot as far as this is concerned (a lot of other stuff going on) so I’m getting back on it now. I like having a rough monthly blog schedule, that I can add off-the-cuff posts too, and I also plan what photos I’ll need for what blog posts. Doing this helps immensely! I hate feeling ‘flappy’ and disorganised which is what I’ve been feeling lately. x

    • Jess
      May 10, 2018 / 2:05 pm

      Great to hear – I too hate that and can’t work well unless I get up knowing what is planned for that day 🙂 xx

  14. May 10, 2018 / 10:34 pm

    I really enjoyed this, Jess. I started the year so organised and had the first quarter planned out but it seems time has got away with me and the planning part is falling to the wayside. I definitely agree that I am so much more productive if my day is planned out. I upload 3 videos a week and aim for 2-3 blog posts per week but it’s so hard with only 2.5 school days of childcare a week. It’s easy to fall into the trap of working late which isn’t healthy. I’m going to look into Trello!! Lovely post xx

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