The rise (& rise) of Instagram stories

Instagram stories - why we love it

My friend and I were texting each other the other day about Emma Hill’s Instagram Stories. She is stylish, friendly, warm and absolutely hilarious on camera – and we are both transfixed with everything she says.

And she’s not the only one that I’m currently hooked on watching. I love catching up with my favourites at the end of a busy day and seeing a little glimpse into their lives. People, who I may not have been too obsessed with before Stories was launched, but now their personalities are really winning me over.

Which got me thinking about this new media and its increasing popularity.

Instagram itself has been a popular social media channel for many years now. As a result of it people have made good friends, learnt things, built businesses, joined communities – and the bubble is yet to burst. Stories is only adding more dimension to the app.

What I think has worked so well in Instagram up to now (in my genre of 30 + 40 something women particularly) is that, visually, within a few scrolls you can find out so much about someone/their life/home/clothes. If you do find another woman that you can relate to – or aspire to – then you can totally ‘get lost’ in their Instagram feed. Plus usually they’ll respond to comments, which makes it WAY more personal than following celebrities.

Stories however, has taken that concept even further; we can now see much more than a still image. It feels as though a friend is chatting away to you. They are welcoming you into their lives and sharing their thoughts with you.

Instagram Stories and the hype

I’m 38 – I therefore didn’t grow up in the YouTube generation (I still go to ‘google’ everything instead of looking on YouTube). I’m also a really busy Mum-of-two and I don’t have time to watch several 10-minute videos per day of people chatting to me. Nor did I download SnapChat when it came out (I don’t know why, I just didn’t feel compelled to). Stories therefore works so much better for me. I was already on Instagram so I didn’t have to ‘get to know’ a new platform, plus it’s snippets. It’s dip in, dip out. Which suits me just fine. And I know a lot of my friends feel the same.

From a personal blogging perspective I’m finding myself getting more confident on Stories and sharing more. I like it and I’m feeling better about my content. It’s VERY weird hearing your own voice and seeing your face so close up…but it’s growing on me too. I generally like to upload about 4-6 Stories in 24 hours and share my day, the twins antics and anything I’ve bought/seen.

I predict (for what it’s worth!) that it’ll continue to rapidly grow this year and it will be a media that a lot of influencers use far more. Especially now that you can directly link to products, blog posts and other accounts. Brands are already realising these benefits and building it more into their strategy when working with influencers. I therefore think it’ll be ‘one to watch’ over the next 12 months.

So what do you think about Stories? Who are you enjoying watching?

Love, Jess x

Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. June 5, 2017 / 8:57 pm

    You’re spot on, Jess. I don’t have time to watch YouTube videos but I love the quick snippets on InstaStories. I can see what people are up to when I have a minute or two and it’s a lovely way of sharing your day with other people, particularly as most of us work from home. It’s like checking in with your colleagues.

  2. June 5, 2017 / 9:22 pm

    I am really enjoying stories lately. I always watch yours and have a few other regulars. Just recently I’ve discovered a couple of new ones too. I am struggling to share them myself though, I’ll happily post photos or videos of the kids but I just can’t brace doing the chatty ones. I’d love to get into the swing of it though. Xx

  3. June 5, 2017 / 9:48 pm

    I totally agree, I love stories they are the perfect amount of time and has enabled me to engage and warm to people I never thought I would connect with personally and the opposite too! I use them more when I am out and about and Love them so much x

  4. June 5, 2017 / 11:15 pm

    Hi Jess great to see you on stories! personal fave on stories right now is Jess from ‘the only girl in the house’ she’s relevant ,funny, beautiful and real! I know that beacause we recently spent a night in Milan together on a blogging campaign! If you haven’t already you must check her out ?
    See you soon at Blogtacular ( excited!!)
    Ashley xx

  5. June 6, 2017 / 8:02 pm

    Love Instagram stories! It is so nice to get a glimpse of the unedited side of peoples lives! x

  6. June 8, 2017 / 8:14 pm

    Oh I am totally obsessed now with ig stories. I am trying to get better at showing my face and talking but sharing snaps without worrying about the style of my feed is amazing and you can really get to know someone by it. I love it. IG is my favo platform ever. #wrc

  7. June 8, 2017 / 8:23 pm

    I’m only just getting into watching people’s stories on IG. I’m not 100% sure about them – I like the little chats but I’m not sure about the captioned photos. I’ve not been brave enough to have a go myself (yet!).

  8. June 8, 2017 / 8:45 pm

    I’ve promised myself to try and get a bit more to grips with Instagram Stories, the nosey part of me loves dipping in to see what people are doing but I always forget to post any of my own. It’s added to my ever increasing to-do list! xx

  9. June 9, 2017 / 11:33 am

    Oh absolutely agree with this platform. I’m the same with you tube & Snapchat, what’s Snapchat? 😂. I don’t watch that feed so I’ll check it out. I love my regular feeds it’s so nice to dip in and out of their lives x

  10. June 10, 2017 / 9:06 pm

    I am totally with you on loving IG stories, and love catching up on them at the end of the day. I have done a few stories whilst we have been away or on holiday (I feel my life is far too boring for everyday lol), but I hate speaking on them. I really must get more confident, or just get the 11 year old to do them. She would be far better than me x

  11. June 11, 2017 / 11:04 am

    As I said yesterday Jess, you are rocking it on stories. Your confidence is growing, which is obvious for everyone to see. I do the same as you and have a little stories watching session at the end of the day and I love it!!

  12. June 11, 2017 / 4:54 pm

    Totally agree with you on this. I haven’t been posting much on social media or my blog lately but I love that you can dip in and out of Instagram stories. It adds a really fun dimension to Instagram doesn’t it. I just need to get brave and try out Instagram stories myself xx

  13. June 13, 2017 / 4:35 pm

    Yep — I agree — I love seeing people on stories. It definitely gives people more of a personality, to see them talking. Or not in some cases!! I was watching someone the other day and Dickie was listening and said — ‘ohmygoodness — that voice is more boring than watching paint dry’. OH. I’d be mortified if someone thought that about me!!! LOL!! xx

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