When everyone has a blog, just how DO you stand out?

How to make your blog stand out

When I started my blog over 3 years ago it was mostly bloggers who read other blogs. Within parenting blogging there were only really a few super-popular bloggers at that time whose blog posts went viral or who won all the awards! No-one had really started getting book deals or TV adverts or having super-star status on Instagram. In fact, Instagram wasn’t really even a thing then!

Right now though it feels like everyone (and their dog) has a blog or Instagram account – or both. It feels increasingly harder and more challenging to create exciting and different content, as well as to stand out. And as for rapidly growing your following…yeah, tough times!

But as more and more people are influenced to shop and buy online these days there is still a huge appetite for blogging and social media, and it is growing. Which is why it is worth being a part of it! More brands are working with small, medium and large scale influencers and are realising their potential to them as part of their overall marketing strategy.

But just HOW do you stand out and keep people reading your blog/watching your material?

Here are a few ways you can do it:

Be original.

Even though you don’t need to be particularly niche, being different is worth it. Especially if you’re coming in new right now. Think about your passions and how you can appeal to people. What could you do or bring that hasn’t been done yet? Hard to do I know, but it does help when people are being bombarded with a lot of content these days. Being memorable helps!

Be yourself.

That said, ALWAYS be yourself. Influencing is full-on and 24/7 and so if you’re not being yourself it will be too tiring to keep up. Plus, people do genuinely see through any fake behaviour and so authentic is always best. Look at the best parts of you – what do other people love about you? Humour, advice, are you great at telling stories? Play to your strengths and really push that.

Work hard.

You can’t really expect to get great blog opportunities and paid work without putting in a lot of hard work these days. As there is so much competition out there it really means putting in a lot of effort and hours. But hard work does pay off and I have definitely noticed this with my own blog and workload myself. It has led onto other things and I am currently working freelance alongside my blog, managing social media for several clients.

How to stand out when it feels like everyone has a blog

Be nice.

Everything you say or do online stays with you. People form a perception of you from the small amount of interaction they have with you. Be nice to everyone you meet or work with – you literally never know when your paths may cross again. Plus it’s just a good thing to be a nice person, right?

Keep up.

Stay ahead of the game, think of new ideas and push yourself. If something seems to be working for you then keep building it and don’t get complacent!

Stay focused.

In blogging and influencing it often feels as though EVERYONE else around you seems to be getting more followers, opportunities and working with all the best brands. However this isn’t the case! Keep focused on your own goals, no matter how small or large they are, and remembering your own reasons for being involved in the industry. Whenever you get an achievement really think about how good that is! Comparing yourself to other people will only make you doubt yourself.

Have fun.

If you’re enjoying what you do then it doesn’t feel a chore! Keep laughing and creating stuff you love!

Love, Jess x

Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. July 11, 2017 / 4:05 pm

    This is such good advice, Jess, and so true. There’s definitely no point trying to be something or someone other than yourself or it will suck the joy out of everything. You can be professional and still have fun with it. And I think keeping up is important even if you decide the latest fad is for you. Part of being professional is understanding the industry and what’s current …. even if I will never, ever, ever join Snapchat or see the point of Google+ 😉

    • Jess
      July 11, 2017 / 4:13 pm

      HA! I used to think that being ‘everywhere’ was the key to staying ahead, but actually I realised that being good at what you do best (and enjoy) is more important! Definitely being professional too and treating it with respect is crucial to keep working with brands xx

  2. July 11, 2017 / 8:06 pm

    I really needed this post at the moment! I’m currently torn between writing about what I really feel passionate and am interested in, and feeling like no-one will be interested. There’s so many amazing bloggers out there now, it’s hard feeling like you’ll never be able to create as good content so there’s not much point! I guess in the end I’ve just got to blog for myself and what I like writing about 🙂

    • Jess
      July 11, 2017 / 8:54 pm

      You do. I have swayed between content so much (as my interests have changed) and my blog audience has stayed loyal and I have picked up new people too! Otherwise you will find yourself becoming disengaged with it all. Write about your own likes and loves and your passion will shine through! xx

  3. July 11, 2017 / 9:43 pm

    All so very true Jess, there is so much involved but if you are not yourself you would need ever keep up with it all x

  4. July 11, 2017 / 10:13 pm

    This is all really good advice, Jess. Especially to be yourself! You are right, it is hard enough work maintaining a blog and social media accounts at the best of times – I’d hate to have to channel another persona into that too.
    I’ve found that my blog does a lot better now that I write when my heart is in it, rather than forcing it – and I like to think that PRs appreciate the honesty if I’m just not feeling it.

  5. July 12, 2017 / 7:57 pm

    I clicked through to read this post because it really is so hard to stand out and I don’t think many people do that well. I’m not sure that I do either! But I do think that what makes people unique is them so getting their unique voice, humour, opinions across is key. No one wants to see one carbon copy after another which goes for the look of a blog too. More and more I’m thinking that being me is what’s important and not doing what everyone else is doing which is the trap that a lot of bloggers fall into. Great post. xx

  6. July 12, 2017 / 8:41 pm

    Thank so for writing this. Sometimes I get stuck and start to lack the motivation when it comes to trying to keep up so reading this has hopefully kickstarted me back on track
    Love this post

  7. July 12, 2017 / 9:45 pm

    Love this Jess and nodding along to being yourself and being nice. It is hard to stand out whilst there are so many amazing blogs and bloggers around, and nearly 4 years in I am probably still trying to figure it all out x

  8. July 13, 2017 / 9:48 am

    This is such a great blog post Jess and full of fantastic advice. The world of blogging has changed so much in the five years I’ve been doing it. Like you said all the book deals, and TV advertising campaigns, something I didn’t think would happen back then for sure! xx

  9. July 13, 2017 / 10:42 am

    Loved this post Jess! X

  10. July 14, 2017 / 12:17 pm

    Great post Jess, and so helpful. I hadn’t realised before I started blogging just how much work was involved. You seem to have achieved loads in 3 years. Well done you, and thanks for sharing your tips xx

  11. July 15, 2017 / 12:01 pm

    Great tips Jess. I really needed to read this after feeling so down about my blog and the whole blogging statistics thing in general lately. It’s so important to just be yourself isn’t it. Thanks for posting x

  12. July 16, 2017 / 9:43 pm

    This is great advice Jess! I’ve gone through stages where I’ve felt a bit jaded and feel like I’m not getting anywhere, and then I’ll land a great gig and feel good again, so I’m trying to learn to go with the flow a bit more (whilst still working hard), being kind to myself and continuing to BE myself. I think because with blogging you could work 24/7 on it, it can be hard to switch off and let go sometimes. x

Leave a Reply

Your email address will not be published. Required fields are marked *