Writing is my jam


At the beginning of the year I’d been feeling particularly despondent with the whole digital industry and my place within it. Blogger, vlogger, influencer, writer, content creator — whatever the job title — the whole business of marketing and advertising has recently exploded. Everyday people with a mobile phone and a WIFI connection have been making serious cash (and shaping exciting careers) out of it all.

I too have been enjoying my little slice of the pie for a few years. I’m very grateful to have been able to turn something that started as a hobby into a small business. I’ve worked on some exciting partnerships and collaborated with household brands. It’s grown into something special and I’m proud of myself for that.

But since the new year my head has been whirring with questions such as…

‘What do I want out of this going forward?’

‘Why doesn’t my work always feeling rewarding?’

‘Why does this often feel like a fake industry to be part of?’

Over the course of this year some of my work has started to feel unfulfilling. I began to feel as though some of my work had little purpose, nor was contributing towards anything meaningful.

My job satisfaction levels began to dwindle; yet I couldn’t quite put my finger on why.

Still searching for some clarity I took the school summer holidays off with the children as time to reflect on the above questions. I even contemplated perhaps deciding that it may be time to walk away and do something else, especially if this wasn’t ticking creative or enjoyment boxes for me any longer. I kind of craved/needed something, but I still wasn’t absolutely sure what that was.

Then it clicked towards the end of the summer. It was when I stepped back from doing brand work, spent less time on Instagram and stopped reading everyone’s online ‘advice’ for growing/making it in this industry.

I realised that I had spent some of those warm, hazy months reading and absorbing different content than before.

I had started reading books again. I also bought magazines and relished reading articles written by intelligent and funny women. I developed a love of listening to podcasts. I devoured blog posts that had opinion, soul and purpose. I favoured content regarding style, women’s lifestyle, feminism and popular culture.

I also worked out that if I looked at my working week (i.e. the jobs I had lined up to do) the one thing I got most excited about was writing and connecting with people via words.

I knew that was it.



I previously worked for 10+ years within Human Resources Management where job satisfaction was a huge factor in people’s connection with work. If you get it right it is the best feeling in the world, but when you don’t have it that can influence negative feelings. For most people an occupation needs to provide them with fulfillment, which in turn serves as a source or means of enjoyment.

I’d actually lost that myself in 2018 and it took time to fully understand what did bring me true satisfaction within this digital vocation.

I certainly hadn’t been getting it from amassing likes via an Instagram photo. Nor by getting new Instagram followers in a week. Neither by someone retweeting a tweet, or sharing something on Facebook. Sure, these things are nice, they do help towards further growth and yes they do give me a small boost, but they’re simply not enough to keep my job satisfaction level set at high.

For me, the real personal gratification in my work comes from writing and the sheer enjoyment of the process that I go through to generate that text.

What others around you do may not always be right for you though. I love writing/blogging and you may love something else. Whether that’s producing videos, photography, styling products, entertaining people on Instagram Stories, writing a book…we all have our own jam. Sometimes these things can/do overlap (and they have to) but there is usually one stand-out thing that gives you the most joy.

And once you know what that is you’re literally winning at (working) life.

Plus it’s more than okay if your passion isn’t ‘the’ popular, trendy thing that everyone else is doing. In this industry, or if you’re starting your own business or going self-employed, it is easy to get swept up in other people’s successes (and want to emulate that). But if it’s not what you’re passionate about then it will eventually bore you. You’ll lose the will and desire to create.

When you enjoy what you do others will take notice of you and lap up that energy in abundance.

Focusing on the things that matter to you will open up doors and, most importantly, they’ll be the RIGHT ones, leading down the most rewarding paths for you. And work will never, ever feel like work.

Sure, imposter syndrome does get to us all though (where an individual doubts their accomplishments and has a persistent internalised fear of being exposed as a ‘fraud’). That’s okay. It’s totally normal. I get it A LOT. When you’re new to a profession, rubbing shoulders alongside experts, feeling your way around, it’s normal to have low ebbs of confidence or moments of crippling self-doubt. You feel as though everyone else is laughing at you (although in reality everybody is so busy with their own shit to care that much about mocking you).

But I’ve decided that as long as I’m a happy gal; as long as I’m feeling content and satisfied with my work — and the joy is there — that’s the only thing that truly matters to me. Laptop in one hand, coffee in the other.

Love, Jess x

Jess Soothill

Jess is a Mother of twins, blogger and writer.

Find me on: Web | Twitter | Facebook


  1. October 3, 2018 / 5:11 pm

    Good for you Jess, I’m so glad you have founds joy in what you do now. I’m loving my photography at the moment, and have decided to do what i truly love, being creative in all things.
    You write beautifully I will look forward to seeing more…
    Ashley x

    • Jess
      October 4, 2018 / 11:12 am

      Thank you and good to hear you’re enjoying photography. Being a creative person is a wonderful thing but can feel quite limiting and stifling at times too. Enjoy your work x

  2. October 3, 2018 / 9:42 pm

    Great article Jess, you’re so consistent with your blogging and clearly work really hard. I always love having a read of what you’ve been up to.
    I love Instagram but do find it can zap your time, there’s just so much to look at. Like you I enjoy writing although I just never get around to writing much. Maybe it’s time for that to change. Thanks for the inspiration lovely xx

    • Jess
      October 4, 2018 / 11:15 am

      Thanks so much Jody, that’s really kind.
      Instagram is a HUGE time drain you’re right. Although I do find inspiration, humour and a wonderful community on there I have also found that I don’t need to spend hours and hours on it. Short, sharp and snappy is best. I feel more well-rounded if I use time to do other things such as read, write and see my friends, as well as listening to podcasts.
      I hope you get some time to write soon too x

  3. October 3, 2018 / 10:30 pm

    This is music to my ears because I’m increasingly concerned that blogging is NOT where it’s at any more. The problem? It’s the writing that I LOVE! So much of this resonated with me Jess, imposter syndrome is crippling me at the moment and the though that actually I have very little to offer. Sheesh this online world is hard to navigate sometimes isn’t it? xx

    • Jess
      October 4, 2018 / 11:21 am

      Oh yes I know. It feels quite terrifying that blogging seems to be a thing of the past now and that people are getting content ‘fixes’ elsewhere. BUT..equally I do think lately that a lot of people are becoming more and more dissatisfied with how social media is making them feel and are thus seeking our different kinds of material. I have an inkling that blogging might have a come-back again at some point soon.
      Keep writing your wonderful blog; it’s brilliant and you are one of my favourites.
      Jess x

  4. October 4, 2018 / 10:01 am

    I literally could have written this post myself Jess! I too have become so despondent over the last 12 months with the whole industry and my place within it. It can seem so fake at times and I often question why I do it. But it always comes back to the writing. When I don’t write I feel restless and irritable. We have to realise what makes us tick as individuals and not just follow what we think we should be doing. Good for you – I always love reading your posts btw xx

    • Jess
      October 4, 2018 / 11:28 am

      Thank you so much! It is a really difficult industry to find your place in, isn’t it? I have found myself really questioning my role in it all and what I am bringing to the table.
      Whatever you do HAS to be lead by passion and joy though, otherwise what’s the point? Sure, blogging doesn’t seem as popular as being a face on Instagram right now but I’ve decided that writing is where I like to mostly spend my time doing (I do also like Instagram but not enough to spend 100% of my time there). I think it’s hard to ignore the masses and go with your instinct, but ultimately we have to, otherwise we run the risk of dissatisfaction and it can make us want to stop.
      Keep doing you! Your blog is fab x
      Jess x

  5. Emma
    October 4, 2018 / 12:30 pm

    I love your writing style and when I read your writing it’s like we’re talking. I so hear what your saying I don’t do any of the above just enjoy other people’s work, but it’s so easy to get into the mind set of just not being good enough, having the right things etc. I really need to take a step back and stop comparing myself . Have a fantastic weekend.

    • Jess
      October 4, 2018 / 1:05 pm

      Thank you so much; this really means a lot and thanks for taking the time to read.
      I agree, it isn’t always easy identifying what you truly want in life – nor what you’re good at. And even if we aren’t the BEST at it, so what?! (I’m a perfectionist and so this is something I have worked really hard on believing myself lately).
      If the thing makes us happy then that’s all that matters.
      Happy weekend too,
      Jess xx

  6. October 7, 2018 / 10:38 pm

    Gosh I know exactly what you mean Jess. I’ve been having so many negative thoughts to the whole blogging thing jusy recently but like you, I love the writing. I think it’s good to re-focus and remember why we fell in love with it. Fabulous post x

    • Jess
      October 8, 2018 / 9:41 am

      Definitely! The landscape has changed so much over the years and it has been far too easy to get caught adrift in other people’s success. It’s taken me some time to realise that; I have to now only focus on my own happiness 🙂
      Thanks Lisa and to you too x

  7. October 8, 2018 / 9:55 am

    Great post Jess! I love reading your blog and also think more and more people are turning their backs on social media. I recently set up a travel blog as that’s my real passion. I found that my other blog just didn’t have a focus and I struggling to post regularly because of that. Jemma x

    • Jess
      October 12, 2018 / 2:14 pm

      Thank you I really appreciate that – so kind x

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