My friend and I were texting each other the other day about Emma Hill’s Instagram Stories. She is stylish, friendly, warm and absolutely hilarious on camera – and we are both transfixed with everything she says. And she’s not the only one that I’m currently hooked on watching. I love catching up with my favourites at the end of a busy…

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I read an article in the Guardian this week about influencers (non-celebrities on social media who are influencing other people) working with the fashion retailer Boohoo and helping them to almost double their profits. And this is not a one-off rarity. It appears that more & more brands are successfully using style influencers as a part of their own marketing strategy. So essentially…

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Due to this personal blog, as well as all my other social media clients, I now spend a great deal of time on social media during the week; promoting different content and engaging with users on a whole host of topics. Which, I actually truly enjoy! It’s really exciting to think that what started out initially as a hobby of mine 3 years…

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I have noticed in the last few years the rising popularity of female entrepreneurs, especially during maternity leave and beyond. The digital industry (blogging, marketing, PR, web design, social media etc) has made it even easier than ever to start your own enterprise and earn an income from it. A business that you can launch (and run) from the comfort of your own home –…

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Whether you’re a new blogger, or you have been blogging for a long time, one thing that’s crucial within the digital industry is that you need to be able to work well with the people that matter – i.e. brands and businesses. As a blogger, being able to work well with the key stakeholders within the blogging world (PR contacts, brands, small…

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