When I started my blog over 3 years ago it was mostly bloggers who read other blogs. Within parenting blogging there were only really a few super-popular bloggers at that time whose blog posts went viral or who won all the awards! No-one had really started getting book deals or TV adverts or having super-star status on Instagram. In fact, Instagram wasn’t really even a…

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Harry & Lottie – my baby twins – have grown up in what feels like an absolute flash. One minute we were bringing them home from hospital, guiding, nurturing them both through newborn nights, teething, growth spurts, weaning, toddling and preschool…and now they are skipping off to reception class in a couple of months. All. The. Emotions. And the AMOUNT of people saying to me…

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My friend and I were texting each other the other day about Emma Hill’s Instagram Stories. She is stylish, friendly, warm and absolutely hilarious on camera – and we are both transfixed with everything she says. And she’s not the only one that I’m currently hooked on watching. I love catching up with my favourites at the end of a busy day and seeing a little…

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I read an article in the Guardian this week about influencers (non-celebrities on social media who are influencing other people) working with the fashion retailer Boohoo and helping them to almost double their profits. And this is not a one-off rarity. It appears that more & more brands are successfully using style influencers as a part of their own marketing strategy. So essentially a brand will send an…

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Due to this personal blog, as well as all my other social media clients, I now spend a great deal of time on social media during the week; promoting different content and engaging with users on a whole host of topics. Which, I actually truly enjoy! It’s really exciting to think that what started out initially as a hobby of mine 3 years ago (writing parenting material on…

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I have noticed in the last few years the rising popularity of female entrepreneurs, especially during maternity leave and beyond. The digital industry (blogging, marketing, PR, web design, social media etc) has made it even easier than ever to start your own enterprise and earn an income from it. A business that you can launch (and run) from the comfort of your own home – and around childcare – is…

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Whether you’re a new blogger, or you have been blogging for a long time, one thing that’s crucial within the digital industry is that you need to be able to work well with the people that matter – i.e. brands and businesses. As a blogger, being able to work well with the key stakeholders within the blogging world (PR contacts, brands, small to large businesses etc) means…

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I have noticed a lot of articles and posts on social media and in the press lately about the rise in Mums who are seeking to change their jobs or start up something new online (perhaps starting a digital career or opening up a business), which is really exciting news. Because I truly believe that it’s never been easier to go for what you want and that Motherhood can…

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Blogs have soared in popularity recently and with websites such as WordPress offering customers the chance to make a great looking blogs, it’s now easier than ever to get writing on the web. If you love to write or give your opinion, then setting up a blog could be a great hobby for you that could even turn into a career. Here are five ways…

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