My 2018 style goals

My style journey in 2017

I’ve come a long way with my style over the last 12 months. Like I keep repeatedly saying though, it’s a journey not a destination and is always evolving (a bit deep there) but seriously, I feel as though in the last few months I really HAVE found my own sense of style again.

It hasn’t been an easy ride in 2017 though, which has actually shocked me, because since I can remember I’ve always liked clothes and been into style. Yet I’ve found it ridiculously hard to dress myself in a practical-yet-stylish way since becoming a Mum of two. I’ve made poor choices and ended up regretting buying certain outfits.

Pre-twins (a hard-working woman, in my early thirties) I lived for clothes. Smart. Sassy. A hint of glam. I loved power dressing work-wear, causal wear, going out for dinner wear and I adored getting dressed up for a special occasion. However, for some reason (although I know exactly what it was – it was whilst I was on maternity leave and was due to sheer exhaustion and a lack of time and money) I fell into a deep pit of NOT CARING at all about my appearance. I missed hair appointments, hardly wore make-up and only bought clothes from supermarkets.

Now I am not shaming myself for any of that, or that period of time of my life…it was necessary. And to be honest I had a really, really tough job raising two baby twins at the same time; it was my top priority in life! But I’m somewhere very different right now, i.e. I am at a point where I can feel good about myself once more. Harry & Lottie are 5-years old now and I’m not the same Mum I was when they were babies.

My 2018 style goals aren’t going to be strict rules to adhere by, because style should always be fun and exciting, but I’d like to set a few things out here on my blog for me to consider more of this year.

Finding my own style - as a busy Mum Smart casual tailoring - everyday wear Smart meets casual - style by Jess Soothill A style journey in 2017

Finding my style

Probably THE hardest challenge of 2017 was actually finding my own style. Mine. For me. Not what the latest craze is, or trend, or what my favourite Instagrammers are always wearing, but clothes that suit me and my body. That I love to wear.

It has been hard work really trying to find a style that I can call my own though.

In 2017 I realised that I don’t love dresses all that much. I want to…I would love to hang out during the day in a floaty, long floral dress and a pair of boots, but it just isn’t me. I also don’t do bold colour, and if I do buy them then they just hang in my wardrobe, untouched. If I think about what colours I am drawn to they’re always neutral or monochrome.

I also dislike feeling too ‘fashionable’ or quirky. I don’t like standing out in a crowd or feeling awkward in an outfit. The people I hang out with, and the lifestyle I have, means that I just don’t feel comfortable wearing outrageously trendy clothes.

I do, however, like casual, tailored wear. Smart coats with jeans and trainers/ankle boots. I also like blazers, handbags, knitwear, tees and denim. I also favour cropped trousers over skirts and I’m rather partial to jewellery. Style that is comfortable yet still feels on trend.

So now I know what is ‘me’ – and have worked out what my signature style is – I’m all set to embrace it even more in 2018.

A style journey from a busy Mum of twins My 2018 style goals for the next year 2018 style goals Jess Soothill - 2018 style goals for casual wear


I’m favouring better quality items more and more these days, mixed in with affordable wear. I used to spend little and often shopping on the high street – and very much followed fast fashion – but I’ve realised lately that it’s good to spend a little more in order to get something that fits well and lasts longer. This is something that I am going to keep in mind when purchasing in 2018 and also when working with fashion brands this year.

I’m currently loving brands such as Mint Velvet, Hush, & Other Stories, French Connection, Mango, H&M and Zara.

Have fun

Style should always be fun. Clothes should make you feel good when you wear them and make you feel confident. If they make you feel negative then you have to do something different with your choices. So finally, for me in 2018, I want to develop on this aspect even more. I intend to make style choices that make me feel good about myself.

Hopefully a stylish but very happy me this year!


Love, Jess x














  1. January 5, 2018 / 7:49 pm

    Jess you look stunning as always. I adore those trainers.

    • January 6, 2018 / 4:16 pm

      Thanks Karen – you’re too kind! xx

  2. Emi
    January 5, 2018 / 8:15 pm

    You always look fab and make it look effortless #mumgoals

    • January 6, 2018 / 4:16 pm

      Oh thank you lovely, much much appreciated xx

  3. January 6, 2018 / 2:00 pm

    I absolutely agree with you on the fact that whenever I buy cheaper clothes, I regret it. I’ve also learnt just recently, that if I don’t love it the minute I put it on, I will also regret it (and probably not wear it). Love your style Jess, it’s very similar to mine, although I do love a bold colour and also a short skirt and thick tights. xx

    • January 6, 2018 / 4:17 pm

      That’s a really good point – I also don’t wear something unless I fall in love too. I love your style and am excited to see more of it this year xx

  4. January 6, 2018 / 6:23 pm

    I’d really love to get my style back. As you said you go for comfort with babies and now with an almost 5 and a a 1 yr old I’ve started thinking about finding that side of me again. I’m also only teaching 2-3 nights a week now so don’t have to live in my dancewear but it’s seems a little scary stepping back out There and truly out of my comfort zone right now! Thanks for the inspiration and realisation that although it may take time it’s possible x

    • January 7, 2018 / 1:33 pm

      It is scary stepping back to style again, I definitely found that – especially when practical wear takes over! I fell right out love with it all. Glad to hear you’re enjoying it xx

  5. January 8, 2018 / 4:24 pm

    Really enjoyed this Jess. I totally get what you mean about certain things. I am actually a fan of quirky and ‘fashionable’, yet in my small town and the people who I hang out with, I really don’t feel comfortable so I often live in live in jeans and trainers. I still have a fair way to go when it comes to my style, I haven’t really found my place yet. I still like to dress as I did when I was 20, (bar the outrageously short mini skirts) and I find that it no longer suits me. I am hoping in 2018 I will find my way a bit. x

    • January 8, 2018 / 7:45 pm

      I love your style! Serious Mum goals! You are one of my Mum crushes! I think most Mums live in jeans and tops but it’s making it look more stylish that I have struggled with. Definitely enjoying styling things up a little lately and enjoying buying new clothes again xx

  6. January 8, 2018 / 9:21 pm

    You look great Jess- I love your style posts. I also need to find my way a bit as I tend to live in jeans, boots and jumpers. And while I love it and I feel comfortable I think I could be a little more daring! I also tend to wear grey all the time! Love those trainers, they look fab! x

    • January 9, 2018 / 1:21 pm

      Thanks! I love your style and don’t think you have anything to worry about! You are a very stylish Mama xx

  7. January 9, 2018 / 10:54 am

    Loved reading this Jess, I think it is SO hard to be strict with yourself about your own style, it’s something I really struggle with since coming out of the baby haze – I get way too easily swayed by what others are wearing. I’ve been reading a lot of capsule wardrobe posts as the I love the style of most of them, it’s something I’m working towards this year and buying quality over quantity. You always looks fab, so stylish yet comfortable and I would definitely say you have your own style. Looking forward to seeing more of it in 2018! xx

    • January 9, 2018 / 1:22 pm

      Thanks! I love the capsule wardrobe ethos and have definitely scaled back on what I buy – and am WAY more mindful when purchasing. Whereas before I bought whatever I liked and then usually it would hang in my wardrobe because nothing would go with it! Thanks for the lovely comment xx

  8. January 11, 2018 / 9:09 am

    I think you’re right Jess you have to wear what’s right for you rather what looks good on others although its’ good to take inspiration from others and tweak to suit your personal style. The way you dress certainly suits you, I know you say you don’t like bold colours but I do love this jumper and trainers on you. x

    • January 15, 2018 / 7:06 pm

      Thanks lovely! I love your style and love everything you share 🙂 xx

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